Audience profile
Men’s fashion
Context synopsis
Jock & Nerds is not your ordinary men’s fashion magazine.
It’s about aspirational but not unrealistic fashion, its focus lies in good quality tailoring – the wardrobe essentials.
It draws its inspiration from film, culture and music. Importantly it’s about real people. As Art Director for Jocks & Nerds, I developed the first round of branding and initial web offering. I worked closely with ex-fashion director of i-D – Magazine and Vice Magazine, Marcus Ross, to develop the brand.
It’s great to see them go from strength to strength.
Brand development