Project: B-Corp Certification Announcement and Campaign
Channels: LinkedIn, Instagram, Web Landing Page
Overview: Humanscale, a leader in ergonomic design and sustainable business practices, has achieved B-Corp Certification. This prestigious recognition underscores Humanscale’s commitment to social and environmental performance, accountability, and transparency. I was tasked with creating a comprehensive campaign to announce and celebrate this milestone, leveraging various digital platforms to maximize reach and engagement.
Project Goals:
– Announce Humanscale’s B-Corp Certification
– Highlight the significance and impact of this achievement
– Engage the community and stakeholders
– Reinforce Humanscale’s brand values of sustainability and social responsibility
Campaign Elements:
1. LinkedIn:
A series of posts designed to inform and engage the professional community on LinkedIn. These posts featured key messages about the certification process, its importance, and what it means for Humanscale’s future.
2. Instagram:
A visually engaging campaign on Instagram to reach a broader audience.
A dedicated landing page on the Humanscale website to provide detailed information about the B-Corp Certification. The page included an overview of the certification, the benefits it brings, and B Corps five pillars, environment, workers, community, governance, customers.
The B-Corp Certification campaign successfully communicated Humanscale’s achievements and values across multiple platforms. By aligning the campaign with Humanscale’s core message of sustainability and responsibility, we were able to engage our audience effectively and enhance brand equity.
