Project Overview:
During the 2024 Fulton Market Design Days, Humanscale unveiled a new showroom and introduced an innovative campaign design system built around the theme of “Connected.” This event was a significant milestone in Humanscale’s ongoing commitment to design excellence and ergonomic innovation.
Event Highlights:
– New Showroom Launch: The centerpiece of this year’s Fulton Market Design Days was the grand opening of Humanscale’s new showroom, which received the prestigious Living Building Challenge Petal Certification. This award, one of the most rigorous green building standards in the world, recognizes buildings that achieve a high level of sustainability and environmental responsibility.
– The Connected Theme: The overarching theme of “Connected” was introduced, highlighting the symbiotic relationship between individuals, the environment, and the modern workplace. This theme underscores the interconnectedness of all aspects of life and work, promoting harmony, synergy, and unity.
Campaign Design System:
– Visual Identity: The “Connected” theme was brought to life through a dynamic visual system that included vibrant colors, engaging motion design, and integrated sound elements. This system provided a cohesive yet flexible framework that allowed for unique expressions at each event while maintaining a consistent brand identity.
– Event Experience: The new showroom featured immersive installations and interactive displays that embodied the “Connected” theme. Visitors experienced firsthand how Humanscale’s ergonomic solutions enhance comfort, health, and productivity, reinforcing the company’s commitment to improving workplace well-being.
Key Features:
– Planet Positivity: The showroom and campaign emphasized environmental sustainability, showcasing Humanscale’s initiatives to promote conservation and responsible stewardship of resources.
– Ergonomics Everywhere: The displays highlighted the significance of ergonomic design in all aspects of life, from workspaces and furniture to technology and daily activities, demonstrating Humanscale’s role in enhancing comfort and productivity.
– Celebrating Freedom: Part of the campaign celebrated 25 years of the Freedom Chair, a design by Niels Diffrient that has become a cornerstone of Humanscale’s product line. The showroom featured a special exhibit that traced the evolution and impact of this iconic chair.
Outcome:
Fulton Market Design Days 2024 was a resounding success for Humanscale. The new showroom, recognized with the Living Building Challenge Petal Certification, provided a stunning backdrop for showcasing the company’s latest innovations and the “Connected” theme. The event attracted a diverse audience of design professionals, industry leaders, and media, generating significant buzz and reinforcing Humanscale’s position as a leader in ergonomic design.
Conclusion:
The launch of the new showroom and the introduction of the “Connected” theme at Fulton Market Design Days 2024 marked a pivotal moment for Humanscale. This event not only highlighted the company’s commitment to design excellence and sustainability but also set the stage for future innovations in ergonomic solutions.
https://www.humanscale.com/fulton-market-design-days/
A short film celebrating the 25th anniversary of the Freedom Chair. This film highlights the design philosophies of Humanscale and Niels Diffrient, showcasing the three main innovations that make the Freedom Chair iconic.