I undertake consultative roles on a project-by-project basis, offering expertise as needed to help businesses develop tailored solutions and achieve strategic objectives – Click here to arrange a call.

Senior marketing and design executive with 20+ years of experience supplying vision, thought leadership, strategy, and elite execution of brand, product, and communications initiatives for iconic global companies. A trusted C-level partner and advisor, known for delivering sustainable quality, growth, revenue, and profitability on a foundation of creativity and innovation.

I have an obsession for customer/client experience and works with a focus on systems, processes, research and insights, data, KPIs, and insightful analysis. Balances vision with tactical realities. With a passion for ownership and accountability, he leads from the front with empathy and transparency.

Highly refined communication, presentation, and storytelling skills adaptable to diverse audiences. Builds, mentors, and develops diverse, high-performing, multi-disciplinary creative teams and culture. Comfortable in high-pressure, rapid-growth environments. Relentless curiosity – always learning.

  • Brand subject matter expert (SME), brand vision, identity, continuity, architecture, and governance
  • Communications and PR strategies and execution
  • End-to-end omnichannel global campaign leadership
  • Omnichannel marketing (traditional, digital, social media, experiential, partnerships, influencers)
  • Visual creative (art direction, copy, video production, web design, performance creative, technical content)
  • User and customer experience (UX/CX)
  • Customer lifecycle (acquisition, engagement, retention)

Currently – Humanscale – Senior Director Global Brand Marketing 

As the Senior Director of Global Brand Marketing at Humanscale, I drive all global brand marketing efforts for B2B and Contract audiences, ensuring our brand stands out as the premier manufacturer of ergonomic office furniture and products. I also lead the design studio, fostering creativity and precision in all visual communications, and spearhead our communications and PR strategies, amplifying our brand’s narrative worldwide. Committed to delivering integrated marketing strategies that elevate brand awareness and drive revenue growth, I am passionate about positioning Humanscale as the leader in healthy work environments, wherever work happens

Previously …
MillerKnoll – Global Brand Marketing Director

As the Director of Brand Marketing at MillerKnoll, my role is to unlock the full potential of the brand, breathing life into its essence and values. The role is not just one of management but also of a visionary, blending creativity with strategic acumen to bring our brand to the forefront of the industry.

Herman Miller – Global Brand Director

As the Global Brand Director for Herman Miller, I was entrusted with the task of aligning the brand with its core values while spearheading impactful global product launches. The role served as the driving force behind the visual direction of the Herman Miller Brand, ensuring consistency of expression across all businesses through multi-discipline creative functions.

Notable projects, include a Herman Miller X HAY collection launch.

Herman Miller – International Design Director

Based in Hong Kong and my role as International Design Director was Omni channel focused and cuts across all channels from Contract to Retail. I ran a small team and collaborated on all aspects of the business.

Notably I  led the Marketing and Creative efforts for the Global launch of a new vertical market – Herman Miller: Gaming. We collaborated with LogitechG on product development and launched with global influencer strategies, 12 ecommerce sites, 17 retail outlets in North America, China, Japan and Korea. 

Herman Miller – APAC Brand Director

Based in Hong Kong.

I was based in Shanghai and worked at BBH – as Head of Design Experience. There I ran a small design team called Blacksheep, the projects were more design centered and varied.  I crossed over to more traditional advertising type work regularly. I’ve had the good fortune to work with some great people on great projects.

Background

As a seasoned design professional with extensive experience in brand design, I’ve honed my skills in creative thinking, strategic planning, creative direction.

I believe that good design should meet people’s needs, improve their lives, and create a positive impact on society as a whole.

I’m truly passionate about my craft and enjoy working collaboratively to tackle complex design challenges. I’m delivery-focused, versatile, and can be hands-on to create, plan, design and run complex projects and teams.

My diverse background and cross-functional expertise have allowed me to contribute to various businesses and build stakeholder relationships in a global organisation.

I have a proven track record of developing and implementing creative strategies that align with brand and business objectives. Overall, my expertise and unique perspective enable me to deliver exceptional results and drive business success.

Key Skills –

  • Creative thinking
  • Strategic planning
  • Creative direction
  • Graphic design
  • Brand creation and development
  • Crafting brand-relevant editorial content
  • Development of digital & content strategies
  • Digital technologies
  • Leading and managing teams
  • Confident presenter (SMT/CEO level)
  • Results focused
  • Team Motivator

I have been fortunate enough to have worked with a diverse range of brands including –
Adidas – Hong Kong
Android
BBC
Clockenflap – Hong Kong
Camper – Hong Kong
Channel 4
Couverture & Garbstore
DWR
Facesss – Hong Kong
FWD Insurance – Hong Kong
Guardian
Google
Global Witness
GP Batteries – Hong Kong
Graham & Green
HAY
HSBC – PayMe – Hong Kong
Initial fashion – Hong Kong
Herman Miller – Global
KEF – Audio – Hong Kong
Kiehl’s  – Hong Kong
The IOC
Observer
Landmark – Hong Kong
Levi’s – Hong Kong
Leafstorm
LVMH House
MSN Pepsi
Pentland Plc
NSPCC
Oxfam
OneTrueSaxon
Red Bull  – Hong Kong
Sony BMG
Truphone
Virgin Media
UKGBC
Universal
YouTube

Specialties:
Leading and managing, putting teams together, brand strategy/design, channelling content, using design through various mediums: be it for TV, Web, phone or any other platforms, products and touch points.

Previous:

BBH
Head of Design Experience 

Beauval Interiors
Design Consultant – I work on various interior design projects for Beauval Interiors.

Woodwood
Design Consultant – 

Picture Design
A founder and MD of Picture, which was nominated for a BAFTA three times, winning twice.

Picture also taking home a Lovie award in 2013 for BBC’s Digital Glastonbury.

For 6 years I sat on the judging panel for the Rushes Soho Shorts Film Festival, and participate in various round the table discussions on digital design.

I’m currently available for consultancy work, please contact me via the form below.